How This Pura Smart Fragrance Diffuser Turns Homes into Holiday Retreats (2024)

Updated: Dec. 04, 2023

It smells like a frosted Christmas tree farm, courtesy of this smart little gadget.

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When it comes to my home, smell is important. Sure, most people would say the same. But I take it to the next level with all the seasonal candles, room sprays and scent plug-ins. With the holidays upon us, I’ve gathered all the decorations to whisk my home away to a winter wonderland, complete with the best smart Christmas trees, outdoor Christmas decorations and of course, holiday scents. And if you’re wondering, yes, I’ve also ordered my Advent calendars that double as home decor.

Though my Christmas candles are at the ready, I prefer a way to keep the holiday magic alive without lighting a flame. That’s when I discovered Pura Home Fragrance. It’s a smart fragrance diffuser controlled via an app, which is perfect for keeping the Christmas scents flowing without having to think about turning it off. Here’s everything you need to know about this smart secret to keeping the holidays alive well through the season. And why it makes an ideal gift for clean freaks (like myself).

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What Is Pura Home Fragrance?

You know those popular fragrance vials that plug into the wall? That’s essentially Pura Home Fragrance, a fragrance diffusing wall plug-in. Except, instead of scents flowing freely 24/7, Pura is a smart device that lets you choose the diffusing schedule. This is ideal because the scent vials last longer and fragrance isn’t wasted. After all, who wants the home smelling like frosted cranberries when you’re not around to enjoy it? The Pura device stores two fragrance vials at a time, so you can alternate diffusing schedules via your smart phone. It’s the smart home device I didn’t know I needed, right next to smart home thermostats and the best smart light bulbs.

Product Features

  • Smart fragrance diffuser that plugs in the wall
  • Operates via the Pura smart phone app
  • Customizable diffusing schedule and scent intensity
  • Nightlight feature
  • Holds two fragrance vials at one time
  • Option for scents to be delivered on a subscription basis

How We Tested Pura Home Fragrance

Ordering Fragrances

To get my home holiday ready, I started by picking out my holiday scents on Pura’s website. Because I prefer to decorate with an artificial Christmas tree, I knew I’d be missing out on that fresh tree scent, so Frasier Fir was my first pick. I topped it off with cranberry fizz, blue cypress snow and white bergamot. About one week after placing the order, my Pura home fragrance device and winter scents arrived.

Installing The Pura Home Fragrance Smart Device

How This Pura Smart Fragrance Diffuser Turns Homes into Holiday Retreats (1)Madi Koetting/family handyman

Before diving in, I picked a spot for the Pura. As an apartment dweller, the living room made the most sense. That’s where all the entertaining happens, after all. I opened the included instructions and immediately downloaded the Pura app on my iPhone. Upon opening the app, I was impressed with how thorough the set up process was. First, it asked me to plug in the device without the scent vials to connect to the WiFi and Bluetooth. A blue light on the device illuminated when it was connected, prompting me to move onto the next step.

Now for the fun part: Adding the fragrance vials. I popped cranberry fizz and blue cypress snow vials into my Pura device and plugged it back in the wall. All that was left was to open the app and hit start to begin diffusing.

Intrigued by the scheduling aspect, I immediately set up diffusing schedules for the scents. Figuring it’d make sense to diffuse one fragrance per day, I scheduled blue cypress snow for Sunday, Tuesday, Thursday and Saturday. I set two morning schedules: One hour from 8:00 a.m. to 9:00 a.m. and again from 11:00 a.m. to 12:00 p.m. And I set an afternoon schedule as well: 4:00 p.m. to 5:00 pm. I followed the same process for the cranberry fizz fragrance, diffusing Monday, Wednesday and Friday.

Not only are the customizations for diffusing schedules convenient, you can also select the intensity of the fragrances. As someone who prefers subtle yet noticeable scents, I appreciate the ability to make the diffusing strength as strong or weak as I please. I moved the dial in the app to the five slot, which is medium intensity. At this point, my Pura home fragrance device setup was complete and all I had to do was wait for the holiday magic to fill my home.

Diffusing Pura Home Fragrance

How This Pura Smart Fragrance Diffuser Turns Homes into Holiday Retreats (2)Madi Koetting/family handyman

Waking up the next morning, I could immediately smell the fresh, woody aromas of blue cypress snow. It was like waking up in a frosted Christmas tree farm. Funny enough, my roommate thought we left a candle burning through the night—the scent was that strong. This early morning schedule set a magical tone for the rest of my morning.

After a few days, I decided to move the Pura device to the hallway. My apartment has one long hallway connecting each of the rooms, so I figured this would be the best centralized location as opposed to the living room. Much to my surprise, this helped the fragrances carry throughout the entire apartment. I love walking in the door and immediately smelling the welcoming aroma of winter scents. Guests do too, and I’ve received multiple compliments on how fresh my apartment smells since installing the smart device.

Though I’m still playing around with the diffusing schedules (there’s so many customizations!), I’m extremely pleased with the results of diffusing Pura home fragrance. It gives the fresh, cozy aroma of burning a candle all day long—minus the fire hazard.

In my two weeks of testing the smart diffuser, I’m thrilled with the results. Though I have more than enough product left to keep diffusing cranberry fizz and blue cypress snow, I’ve popped in frasier fir and white bergamot to switch it up. As expected, my apartment smells like a crisp yet cozy holiday dream. Finally, my home is prepped for holiday guests!


  • Multiple fragrances to choose from
  • Accessible smart phone app
  • Customizable diffusing schedule
  • Doubles as a nightlight
  • Subscription option available
  • Scents available to order within the app
  • Free of harsh chemicals
  • Cruelty-free scents


  • Large homes may need at least two Pura devices for the upstairs and downstairs
  • Scents fill an entire room, but one-off areas like the bathroom will benefit from their own Pura plug-in


How This Pura Smart Fragrance Diffuser Turns Homes into Holiday Retreats (3)Madi Koetting/family handyman

How long do Pura fragrances last?

In total, vials last up to 700 hours. Since you decide the diffusing schedule, it can vary how long the fragrances last. Pura notes that fragrance vials last two weeks when running eight hours per day at a level five scent intensity. So, fragrance vials could last for up to a month if you don’t diffuse them for a few hours straight every day.

How many square-feet does Pura cover?

One smart diffuser is ideal for every to 1,000 square-feet, which is comparable to a small-to-medium-sized apartment.

Does Pura tell you when scents are empty?

Yes! The app lets you know when fragrance vials are running low or are empty.

Are Pura fragrances kid and pet friendly?

Since Pura fragrances are made with safe and clean ingredients and are paraben-, phthalate- and cruelty-free, they are indeed kid- and pet-friendly.

What Other Reviewers Had to Say

Verified buyer, Michelle L., writes, “This is amazing! I love that I can set a schedule and adjust fragrance intensity. I have been looking for fragrances that I did not have to manually spray and that was cruelty free and this is it! The set up was very easy.”

“Best diffuser on the market.” shares verified buyer, Alyssa Y. “The new invention and technology make it easy to control different rooms, schedules and strength of scents. In the touch of a button, the app allows you to be totally flexible with this diffuser. Installation is a breeze and they walk you through every step to get it up and running in just a few minutes.”

“This starter kit is amazing,” adds verified buyer, Micha F. “The Pura device has been one of the best investments I’ve made. I’m up to 3 now! My house smells so warm and inviting throughout and everyone says these smells are sophisticated and have class! Not overpowering at all!”

Product Comparison

Similar to standard fragrance plug-ins, Pura diffuses scents on repeat. Because it’s a smart device, however, it allows users to control every aspect of the diffusing process, like setting fragrance schedules and scent intensity. It also diffuses on demand, which is ideal for when guests come over and you want fragrance diffusing for a few hours straight. Everything from setting fragrance schedules to ordering new vials is accessible through the Pura smart phone app.

Final Verdict

Though I’ve only been diffusing the holiday scents for two weeks, I’ve had a Pura device for two months. After experimenting with seasonal scents for fall and winter, I can confidently say it’s the best diffuser I’ve ever owned. One thing I have noticed is scents don’t linger too long when the device isn’t actively diffusing. For best results, I recommend diffusing for a few hours at a time when you’ll be spending a good chunk of time inside to enjoy the scents. Or, if you know guests will be around for a few hours, set a diffusing schedule for when they’ll be around.

I love that it’s customizable to my scent preferences and schedule. Plus, there are dozens upon dozens of fragrance options from popular candle brands (Capri Blue, anyone?). It’s my little secret for keeping my home smelling like a frosty Christmas tree farm all winter long. Now, I just need to buy one for every room!

Where to Buy Pura Home Fragrance

How This Pura Smart Fragrance Diffuser Turns Homes into Holiday Retreats (4)via merchant

Take this as your sign to file Pura Home Fragrance under the best smart home devices worth every penny. At $9-12 for individual scent vials, it’s less than the price of a candle. The Pura device goes for $44, and since you only have to buy it once, it lasts a lifetime.

Here’s a handy hint for the holidays: Add a Pura diffuser to rooms where guests frequent, like the bathroom, living room, kitchen and hallways.

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How This Pura Smart Fragrance Diffuser Turns Homes into Holiday Retreats (2024)


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